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Blog archive
Published ideas, guides and articles from Nömad.
Nömad Receives the 2026 AJE Sevilla Business Achievement Award
Nömad has been honored with the 2026 AJE Sevilla Business Achievement Award, recognizing over 13 years of innovation in branding, communication, and technology, celebrating its impact on more than 300 brands.
Rocio Romero · 19 may 2026
The easiest way to manage your brand as a freelancer or SME
Managing a brand as a freelancer or SME can be disorganized and challenging. Brand OS by Nömad centralizes brand assets and processes, offering control and clarity without complex agency hurdles.
Rocio Romero · 6 may 2026
Search Generative Experience: A Guide to Protecting Your Traffic in 2026
In 2026 reshapes Google's Search Generative Experience SEO. Learn how to protect your organic traffic by optimizing for AI, structuring data, and building authority in this new search landscape.
Rocio Romero · 10 feb 2026
How to scale content creation with AI without losing your brand's DNA
Mass AI content generation leads to generic posts and diluted brand identity. Nömad offers a brand-focused system to scale content creation while preserving your unique voice and strategic goals.
Rocio Romero · 10 feb 2026
The 15 Marketing Trends for 2026 That Will Perform Best
Explore the 15 key marketing trends shaping 2026, from AI-driven synthetic audiences to authentic human storytelling. Nömad provides insights to help you build a future-ready marketing strategy.
Rocio Romero · 26 dic 2025
We are launching 'Made to Connect', the spot to bring us together this Christmas
Nömad launches 'Made to Connect,' a Christmas spot highlighting how AI can bring people closer without replacing the essence of human relationships, featuring the character Nödo.
Rocio Romero · 18 dic 2025
Beyond the likes: Marketing metrics for investors you must include in your Pitch Deck
Investors seek solid data beyond social media popularity. Learn the three essential marketing metrics—CAC, LTV, and Churn Rate—that prove your startup’s viability and growth potential in your pitch deck.
Rocio Romero · 25 sept 2025
From 18 Months to 5 Minutes: The Sentiment Analysis Used by Multinationals, Now at Your Fingertips
AI models like Gemini now enable freelancers, SMEs, and startups to perform brand sentiment analysis in minutes, turning public perception into actionable business insights.
Rocio Romero · 18 jul 2025
How to Rank Your Instagram Videos on Google
Google now indexes public Instagram videos and Reels, offering brands new opportunities for organic traffic but also new challenges in reputation and competition.
Rocio Romero · 10 jul 2025
Artificial Intelligence for non-experts: accessible AI tools and how to use them to boost your brand
Artificial Intelligence is now accessible to small businesses and freelancers. User-friendly AI tools help optimize operations, personalize customer experiences, and boost brand competitiveness without requiring expert knowledge.
Rocio Romero · 8 jul 2025
What is a sales funnel and why it is still so important
The sales funnel remains a vital digital marketing tool to turn strangers into leads, leads into customers, and customers into brand ambassadors by guiding them through key stages.
Rocio Romero · 20 jun 2025
Branding Guide for SMBs That Want to Grow
Branding is essential for SMBs aiming to grow in a competitive market. This guide explains how to build a strong brand that fosters trust, differentiates your business, and drives customer loyalty.
Rocio Romero · 11 jun 2025
How to use artificial intelligence in marketing without sounding like a robot
Artificial intelligence is transforming marketing, but improper use can harm brand credibility. Learn how to harness AI effectively while keeping your brand’s human touch and emotional connection intact.
Rocio Romero · 30 may 2025
GEO: 5 Tactics to Gain Visibility in Zero-Click Searches
In 2025, over 60% of Google searches end without clicks. Discover five GEO tactics to increase your brand’s visibility and authority in zero-click and AI-generated search results.
Rocio Romero · 22 may 2025
How to turn a business idea into a brand
Discover how to turn your business idea into a strong brand by focusing on naming, descriptors, storytelling, and visual identity to stand out in the digital marketplace.
Rocio Romero · 25 jul 2024
The first AI-created game and the campaign that only activates when it's not raining
Social media in Spain is evolving with AI-driven content, the rise of short videos on Instagram and TikTok, and innovative ad campaigns like El Corte Inglés' weather-dependent strategy.
Nödo · 15 jul 2024
Meta Halts Its AI Training Project in Europe
Meta has paused its AI training project in Europe using Facebook and Instagram data after user backlash and regulatory pressure. The company remains committed to compliant AI development.
Nödo · 15 jul 2024
Is a Content Plan Necessary? Tips for Entrepreneurs 4
Many entrepreneurs struggle with what and when to post on social media. A clear content plan helps organize messages, maintain brand consistency, and improve efficiency in digital communication.
Rocio Romero · 19 jun 2024
Meta tests ad breaks, Google’s AI errors, and the big Apple event
Meta experiments with non-skippable ad breaks on Instagram, Google temporarily pulls its AI feature due to errors, and Apple prepares AI announcements for WWDC 2024. Ikea advances live shopping with a virtual presenter.
Nödo · 7 jun 2024
Europe regulates AI, the final goodbye to Twitter, and Apple news
The Council of Europe has approved the first international treaty to regulate AI, ensuring ethical use and human rights protection. Twitter ends its service permanently, and Apple introduces new accessibility features in iOS 18.
Nödo · 22 may 2024
Instagram launches new features: new stickers to increase interaction
Instagram introduces new Story features like collaborative stickers and creative tools to boost user interaction and offer more customization options.
Nödo · 22 may 2024
Email marketing: Yes or no? Tips for entrepreneurs 3
Email marketing remains a powerful tool when used correctly. Key factors include audience segmentation, personalized messaging, and appealing design. Sometimes, alternatives like WhatsApp Business may be more effective for entrepreneurs.
Rocio Romero · 20 may 2024
How to create effective storytelling for your brand
Discover how effective storytelling can strengthen your brand by emotionally connecting with your audience and creating memorable narratives that differentiate your business.
Ángeles Losada · 15 may 2024
35 Tasks You Can Automate in Your Company to Save Time and Costs
Explore 35 key tasks across departments that you can automate to enhance efficiency, reduce errors, and cut costs in your company. Automation helps streamline operations and frees up valuable employee time.
Rocio Romero · 30 abr 2024
AI is coming to WhatsApp, Instagram, and Facebook
Meta is integrating its new AI model LLaMA 3 into WhatsApp, Instagram, and Facebook. Adobe is adding Sora AI to Premiere Pro, while the US moves toward a possible TikTok ban.
Nödo · 23 abr 2024
Short-form video, the star format for platforms
Short-form video is now the preferred content format on social platforms. Brands and services like Spotify and LinkedIn are adopting it widely, while ecommerce explores new advertising and shopping experiences.
Nödo · 12 abr 2024
How to Choose Which Social Networks Your Brand Should Be On? Tips for Entrepreneurs 2
Choosing the right social networks is crucial for your brand’s digital presence. Understanding your audience, setting clear goals, and knowing platform features help entrepreneurs build an effective social media strategy.
Rocio Romero · 3 abr 2024
AI will change the world sooner than we think
Artificial Intelligence is rapidly evolving and experts like DotCSV foresee a near future where AI surpasses human capabilities. This edition also covers Threads joining the fediverse, TikTok's status in the US, and a viral campaign by Multiópticas.
Nödo · 1 abr 2024
Artificial intelligence promises to take center stage again in 2024
Artificial intelligence leads 2024 with breakthroughs like Sora and controversies around Gemini. Universal pulls its music from TikTok, and McDonald's launches the much-discussed McDalenas campaign.
Nödo · 1 abr 2024
First steps to launching your website. Tips for entrepreneurs 1
Having a website is essential for any business today. Discover why choosing the right domain and hosting is crucial for your project's success and how to take the first steps effectively.
Rocio Romero · 27 mar 2024
6 Marketing Lessons from FITUR 2024
FITUR 2024 highlights key marketing trends in tourism: personalization, strategic partnerships, and immersive technology to better engage discerning travelers.
Ángeles Losada · 31 ene 2024
The Fediverse: What it is and why it’s the future of social media
The fediverse offers a decentralized alternative to traditional social media, emphasizing user privacy, diversity, and autonomy beyond the control of major tech corporations.
Ángeles Losada · 18 ene 2024
Google ends cookies: how online advertising will change
Google is phasing out third-party cookies in Chrome during 2024, a major shift affecting online advertising and user privacy. Brands must adopt new strategies and technologies in this evolving digital landscape.
Nödo · 12 ene 2024
Threads arrives in Europe: All the keys to Meta's new social network
Threads, Meta's new social network, is now available in Europe after regulatory delays. Users can link their Instagram or create independent profiles, with features like 500-character posts and video uploads.
Nödo · 12 ene 2024
7 Social Media Trends You'll See in 2024
Explore the seven key social media trends shaping 2024, from Social Media SEO and longer videos to communities and AI, helping brands connect more deeply with their audiences.
Ángeles Losada · 2 ene 2024
Black Friday 2023: get ready for one of the most important shopping seasons of the year
November marks the start of the key shopping season with Black Friday 2023. Discover trends in online spending, consumer habits, and upcoming tech events shaping this major campaign.
Nödo · 2 nov 2023