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Brand guidelines
Nömad brand guidelines
How to write, show and combine the Nömad, Brand OS and Nödo brands. Here are the official assets and the rules to use them well.
Names
What we are called
Our names are always written the same way, with their diaeresis and their capitals. They are never translated or abbreviated.
- Nömad
- The company and the brand. Always with a capital N and an ö with diaeresis: Nömad. Never Nomad, NÖMAD or nömad in running text; the lowercase form only exists in the wordmark.
- Brand OS
- The platform. Two words, capital B and OS in capitals. Never BrandOS or Brand Os.
- Nödo
- Nömad's mascot and intelligence. Capital N and ö with diaeresis, like Nömad. It is a proper name: Nödo, never "the Nodo".
- Brand Manager
- The Nömad person assigned to each brand. Two capitalised words. When a person replies, they are named as such, not as Nödo.
- Genome
- A brand's identity system inside Brand OS. Capitalised when it refers to the product: your brand's Genome.
Usage
Usage rules
You may use our names and logos to refer to Nömad: in an article, an integration or a presentation. We only ask that you use the official files and never suggest a relationship that does not exist.
- Use the official files on this page without modifying them.
- Leave clear space around the wordmark: at least the height of the n.
- Choose the black version on light backgrounds and the white version on dark backgrounds.
Assets
Wordmark, symbol and Nödo
Every asset in black and white, as SVG for any size and as PNG for when vectors are not an option.
Wordmark
The primary form of the brand. Use it whenever there is room to read it clearly; at least 72 px wide on screen.
Colour
White, black and a touch of yellow
Nömad is monochrome. Yellow appears very rarely, as a signal, and never as a text colour.
Black
#000000 · RGB 0 · 0 · 0
Text, wordmark on light and dark backgrounds.
White
#FFFFFF · RGB 255 · 255 · 255
Light backgrounds and wordmark on dark.
Nömad yellow
#F5C400 · RGB 245 · 196 · 0
A dot, a state, a signal. The same in light and dark.
Typography
Outfit
The whole brand uses one family: Outfit, an open geometric typeface available for free on Google Fonts under the OFL. Three weights: regular for text, medium for labels and semibold for headings.
Need another format, or want to write about Nömad?
Write to us and we will help with whatever you need: press material, interviews or a collaboration.
