Connections
Connect your brand’s social networks, advertising, analytics and website to schedule posts and collect metrics from Brand OS.
The essentials
Your channels, joined to your brand
Publish, schedule and measure without leaving Brand OS.
- Publish and scheduleWhat is approved in Posts goes out on your connected channels on the planned date.
- Collect metricsReach, engagement, traffic, conversions and campaign results, back in Brand OS.
- Official authorisationYou connect with the provider, see the requested access and disconnect whenever you want.
How it works
Connecting an account takes a minute
No shared passwords and no technical setup.
- 01Choose the serviceSocial networks, advertising, analytics, website or email, from the brand settings.
- 02Authorise accessYou sign in with the provider and see exactly which permissions are requested.
- 03Select the resourcesThe page, ad account, property or site you want to use with this brand.
- 04Publish and measurePosts go out as scheduled and metrics come back to Brand OS on their own.
Services
Everything you can connect
Social networks, advertising, analytics, website and email. Services marked as coming soon are already in preparation.
InstagramPublish and schedule posts, carousels and reels, and read account metrics.
Facebook PagesPublish and schedule on your page and check its reach.
ThreadsPublish and schedule threads and read their metrics.
LinkedInPublish and schedule on your profile or company page.
Meta AdsRead campaigns and results from Facebook and Instagram Ads.
Google Analytics 4Collect your website traffic and conversions.
Google Tag ManagerInventory the tags and triggers on your website.
WordPressCreate, update and schedule posts and upload media to your website.
MailchimpConnect your email audiences and campaigns.
BrevoConnect your email contacts and campaigns.
MailerLiteConnect your subscribers and email campaigns.
YouTubeComing soonUpload and schedule videos and read channel metrics.
Google Business ProfileComing soonPost updates to your business listings.
Google AdsComing soonRead campaigns and results from your Google ads.
XComing soonPublish and schedule on X and read its metrics.
TikTokComing soonUpload and schedule videos and read their metrics.
PinterestComing soonPublish and schedule pins and read their metrics.
BlueskyComing soonPublish and schedule on Bluesky and read its metrics.
Capabilities
What every connection includes
The same guarantees for every service.
- Secure authorisationOAuth with the provider or an API key encrypted on the server; you never share passwords.
- Transparent accessBefore connecting you see permissions, capabilities and where data is stored.
- Automatic renewalCredentials renew on their own and Brand OS warns you if something needs attention.
- Several accounts per serviceSeveral pages, sites or accounts from the same provider within the same brand.
- Owners and admins onlyConnecting and disconnecting requires permission; the rest of the team can consult.
- Web and native appsManage connections from the web app, iPhone, iPad, Mac and Android.
In detail
Connections
A brand lives in many places at once: its social networks, its website, its ad campaigns, its analytics and its email. Connections links each of those accounts to Brand OS so what you plan here goes out where it should, and results come back without anyone copying them by hand.
Connecting means authorising, not sharing passwords
Every connection uses the provider’s official authorisation, such as Meta, Google or LinkedIn, or an API key when the service requires it. Before approving you see what access is requested and what it will be used for. Credentials are stored encrypted on the server and you can disconnect the account at any time.
What each connection enables
- Publish and schedule: posts approved in Posts go out on Instagram, Facebook, Threads, LinkedIn or your WordPress on the planned date.
- Collect metrics: reach, engagement, traffic and conversions from your channels, your analytics and your Meta Ads campaigns land in Brand OS.
- Read inventories: Google Tag Manager tags and audiences from your email tool, always in view.
Several accounts, one brand
You can connect more than one account of the same service, for example several Facebook pages or several WordPress sites, and choose which resources to use in each. The status of every connection (active, renewal pending, expired or paused) is shown in the list and in its detail, and Brand OS lets you know when something needs attention.
From the app and from your Brand Manager
Connections are managed from the brand settings in the web app and in the native apps. Only the owner and admins can connect or disconnect accounts, and your Brand Manager can consult them to prepare work and campaigns with real data.
FAQ
What people usually ask about connections
Do I need to share my passwords with Nömad?
No. You connect with each provider’s official authorisation or with an API key. Credentials are stored encrypted on the server and you can revoke them whenever you want.
Which services can I connect today?
Instagram, Facebook Pages, Threads, LinkedIn, Meta Ads, Google Analytics 4, Google Tag Manager, WordPress, Mailchimp, Brevo and MailerLite. YouTube, Google Business Profile, Google Ads, X, TikTok, Pinterest and Bluesky are coming soon.
Who can connect and disconnect accounts?
Only the brand owner and admins. Your Brand Manager and the rest of the team can consult connections according to their role.
What happens if a connection expires?
Brand OS renews it automatically when the provider allows it and, if not, flags it as needing attention so you can authorise it again in one click.
Brand OS
Keep exploring Brand OS
Discover the rest of Brand OS features and how they fit together.