Brand Genome
The living memory of your brand: strategy, personality, audiences and visual cues in a single document that feeds everything else.
The essentials
A document that works for you
The Genome is not a report to be filed away: it is the context everything else uses.
- A single source of truthStrategy, identity and criteria in one place for the whole team.
- Generated with youNömad learns from your website and social profiles; you confirm, correct and complete.
- Feeds every piece of workPosts, proposals, work and Nödo always start from the latest version.
How it works
From your website to your Genome in four steps
The better the context, the more precise every answer.
- 01Connect your website, social profiles and logoNömad analyses what already exists so you never start from zero.
- 02Confirm what we learnedA few quick questions to validate, correct and discard what does not apply.
- 03Receive your Genome by sectionsIdentity, commercial proposition, tone, audiences and visual identity, each with its confidence level.
- 04Edit and improve over timeChange any field as the brand evolves and everything else updates.
Capabilities
What the Genome keeps about your brand
Structured, editable sections connected to the rest of Brand OS.
- Identity and positioningWhat the brand is, what it promises and how it differs from its category.
- Commercial propositionPromise, benefits, evidence, objections and entry points.
- Personality and toneHow your brand speaks, with examples of what to do and what to avoid.
- AudiencesWho you address, what they need and what drives their decisions.
- Connected visual identityLogos, colours and typography read from the Brand Kit, never duplicated.
- Field-by-field editingAdjust any value with confirmation and without losing history.
In detail
Brand Genome
Every brand has a way of being, but it is almost never written down in one place. It lives in the founder’s head, in an old manual, in emails and conversations. The Brand Genome gathers all of that into a structured, editable and always current document that Brand OS uses as context for every piece of work.
Generated with you, not without you
When you create your brand, Nömad analyses your website, your social profiles and any documents you share. Then it asks a few quick questions to confirm what it learned, fix what is missing and discard what does not apply. From that base the Genome is generated section by section, each with its own confidence level, so you know where refining is worth it.
What it contains
- Identity and positioning: what the brand is, what it promises and what sets it apart.
- Commercial proposition: promise, benefits, evidence, objections and category entry points.
- Personality and tone: how the brand speaks and how it should never speak.
- Audiences: who it addresses, what they need and what moves them.
- Visual identity: logos, colours and typography read straight from the Brand Kit.
A single source of truth
The Genome is the main reference for your brand inside Brand OS. Posts, proposals, work and conversations with Nödo start from it, and your team and your Brand Manager work on the same version. You can edit it field by field as the brand evolves; everything else updates with it.
FAQ
What people usually ask about the Genome
Do I need a complete strategy before starting?
No. Nömad starts from what already exists (your website, social profiles, documents) and guides you with quick questions. The Genome gets completed and improved over time.
Can I edit what the AI generates?
Yes, any field. Each section shows its confidence level so you know where to review first.
Who can see and edit the Genome?
Your team according to each person’s role, plus your Brand Manager. Read-only roles can consult it but not change it.
What happens when my brand changes?
You update the Genome and everything that depends on it, from posts to conversations with Nödo, uses the new version.
Brand OS
Keep exploring Brand OS
Discover the rest of Brand OS features and how they fit together.