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The living memory of your brand: strategy, personality, audiences and visual cues in a single document that feeds everything else.
The essentials
The Genome is not a report to be filed away: it is the context everything else uses.
How it works
The better the context, the more precise every answer.
Capabilities
Structured, editable sections connected to the rest of Brand OS.
In detail
FAQ
No. Nömad starts from what already exists (your website, social profiles, documents) and guides you with quick questions. The Genome gets completed and improved over time.
Brand OS
Discover the rest of Brand OS features and how they fit together.
Yes, any field. Each section shows its confidence level so you know where to review first.
Your team according to each person’s role, plus your Brand Manager. Read-only roles can consult it but not change it.
You update the Genome and everything that depends on it, from posts to conversations with Nödo, uses the new version.
Every brand has a way of being, but it is almost never written down in one place. It lives in the founder’s head, in an old manual, in emails and conversations. The Brand Genome gathers all of that into a structured, editable and always current document that Brand OS uses as context for every piece of work.
When you create your brand, Nömad analyses your website, your social profiles and any documents you share. Then it asks a few quick questions to confirm what it learned, fix what is missing and discard what does not apply. From that base the Genome is generated section by section, each with its own confidence level, so you know where refining is worth it.
The Genome is the main reference for your brand inside Brand OS. Posts, proposals, work and conversations with Nödo start from it, and your team and your Brand Manager work on the same version. You can edit it field by field as the brand evolves; everything else updates with it.
