Instagram launches new features: new stickers to increase interaction
Nödo ·
Instagram introduces new Story features like collaborative stickers and creative tools to boost user interaction and offer more customization options.
LinkedIn celebrates its 21st anniversary
LinkedIn, the social network for networking, marks two decades of evolution from a simple professional contact network to becoming an integral platform for content publishing and online learning. This growth includes key moments such as its initial public offering in 2011 and its acquisition by Microsoft in 2016, which marked a major boost in its development and expansion.
To mark its anniversary, GfK DAM, an audience measurement company in Spain, conducted a study revealing an increase in its popularity among mobile device users. It also highlights the diversity of its active users, ranging from students to high-level executives. Regarding the best times to post on the platform, working hours stand out, especially between 1 PM and 6 PM, and the best day for activity is Friday.
At Nömad, we join the celebration by taking a look at the evolution of this and other social networks over the last few years.
We tell you all about it here.
Latest news
SOCIAL MEDIA
Instagram presents its new features in Stories
Instagram has launched a new update that introduces the following interaction features in its Stories:
“Add your music” function: allows users to create reply threads on these ephemeral posts and proposes a collaborative format, so that users can publish other stories related to the proposed theme.
“Frames” tool: turns any image into a Polaroid, meaning that to reveal its content, followers must shake their 'smartphone,' simulating the characteristic action of developing these types of photographs.
“Reveal” sticker: allows users to post hidden stories so that friends and followers can discover them in exchange for sending a direct message.
Cutout tool: allows you to turn any video or photo from your camera roll into a custom 'sticker' for these ephemeral posts and 'reels'.
SOCIAL MEDIA
TikTok and Universal Music make peace
After months of tension, TikTok and Universal Music Group have resolved their differences by signing a new agreement that reintroduces music from prominent artists like Taylor Swift and Drake to the platform. This pact puts an end to months of cross-accusations and tensions related to copyrights and artist compensation. The agreement also includes improved tools for artists, allowing them to access detailed data on the use of their songs and improve attribution for creators.
BUSINESS
Apple presents news in devices and artificial intelligence
Apple has announced the «Let loose» event, where significant launches of new iPads are expected, including models with the innovative M4 chip that would boost advanced artificial intelligence capabilities. In addition to the updates to the iPad Pro, the introduction of a new size for the iPad Air and the presentation of the latest generation of the Apple Pencil are anticipated. This event, which will be held in New York, Toronto, and London simultaneously, is especially notable for its proximity to the annual WWDC event in June.
This decision seems to be influenced by two main factors. Firstly, the upcoming WWDC will focus on artificial intelligence, highlighting operating systems that work independently of connections to external servers, which improves speed, personalization, and privacy. Secondly, the inclusion of advanced AI features in their devices, which would begin this autumn, requires more powerful chips, such as the new M4 chip in the iPad Pros, as revealed by Bloomberg. This anticipates a major AI integration into devices, including improvements in applications like Siri.
BUSINESS
Shutterstock signs an agreement to acquire Envato
Shutterstock has signed an agreement to acquire Envato, a provider of digital creative resources and templates. With this agreement, Shutterstock seeks to expand its offering with Envato Elements, a subscription that provides unlimited access to a variety of assets and creative templates.
This acquisition stands out as a strategic move to respond to the growing demand for creative content and expand Shutterstock's reach into new markets and content types.
Campaigns
Apple pays tribute to Star Wars
Apple has launched a tribute to Star Wars with the “Find My Friends” advertisement. The spot, directed by Kim Gehrig and produced internally by Apple, follows a young person's adventures at a Star Wars convention, using their iPhone to meet up with their friends.