How to turn a business idea into a brand
Rocio Romero ·
Discover how to turn your business idea into a strong brand by focusing on naming, descriptors, storytelling, and visual identity to stand out in the digital marketplace.
Every day, we meet entrepreneurs excited about their new business idea and eager to launch into the digital market. However, many of them make the mistake of requesting a website without having first developed their corporate identity.
In this article, we offer you the ABCs of turning a business idea into a solid and attractive brand. Following these steps will help you lay the foundations of your project and effectively communicate your value proposition.
Naming. The foundation of your brand
Naming is the process of creating a name for your brand or company. It is one of the most important elements of your corporate identity, as it will be the first impression customers have of your business.
Some recommendations for creating good naming are:
- Easy to remember: Opt for short and simple names.
- Harmonious to pronounce: Avoid difficult or confusing letter combinations.
- Related to your activity or values: This will help make it more memorable.
- Original: Differentiate yourself from the competition.
In addition, it is crucial that your naming meets these requirements:
- Be free in the trademark registry: Make sure you can register it legally.
- Have the web domain available: Verify that you can acquire the .com domain or the one for your country.
The descriptor. Clarifying your proposal
A descriptor is a short phrase that accompanies your brand name and explains what your business does. It is fundamental for brand positioning in the early stages, especially if the naming doesn't clearly convey what the business is about.
For example, if your brand is called “Verdor”, a good descriptor could be “Eco-friendly gardening”. This immediately clarifies what your company does.
The descriptor is especially useful when you are starting out and your brand is not yet well-known. Once your brand becomes more recognizable, you can do without it if you wish.
In addition to naming and the descriptor, there are other important verbal elements in building a brand, such as the slogan, tagline, and claim. These components play a crucial role in communicating your value proposition and in creating a memorable brand identity. However, we will talk about that in future chapters of “Tips for Entrepreneurs”.
Storytelling. Connecting with your ideal customer
Storytelling is the art of telling your brand's story in a way that emotionally connects with your audience. A good story can make your brand more memorable and help build a stronger relationship with your customers.
There are several ways to connect through storytelling:
- Emotions: Tell a story that evokes empathy or inspires your audience.
- Humor: If it is appropriate for your brand, humor can be an excellent way to connect.
- Disruption: Break with the status quo and show how your brand is different.
The important thing is that your story is authentic and reflects your brand values. Here, we show you how to create effective storytelling.
Shaping your brand
Corporate identity is the set of elements that define the essence of your brand and how it presents itself to the world. It is divided into two main aspects:
Corporate visual identity:
- Logo: The graphic symbol that represents your brand.
- Typography: The fonts you will use in your communications.
- Colors: The color palette that will identify your brand.
- Other graphic elements: Icons, patterns, photographic styles, etc.
Here, you can check out some examples of corporate identities and other work we have carried out at Nömad over more than 11 years in the sector.
Mission, vision, and values:
- Mission: The purpose of your company, what you do and for whom.
- Vision: Where your company is heading, your long-term goals.
- Values: The principles that guide your decisions and actions as a company.
Turning a business idea into a solid brand takes time and effort, but it is an investment worth making. Don't put the cart before the horse: before you launch into creating a website, make sure you have a well-defined brand identity.
Working on your brand with a long-term vision will help you build a consistent and memorable presence in the market. Remember that every element, from the naming to the visual identity, must align with your value proposition and your target audience. Because you have already realized that you need to create a brand and not just a logo, right?
At Nömad, we understand the importance of these first steps in creating your brand. We are here to help you shape your vision and create a brand identity that sets you apart in the market. Ready to turn your idea into a powerful brand? Contact us and let's start this exciting journey together.