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Rocio Romero ·
Nömad launches 'Made to Connect,' a Christmas spot highlighting how AI can bring people closer without replacing the essence of human relationships, featuring the character Nödo.
Some stories start on a screen and end around a table. At Nömad, we are launching “Made to Connect”, a Christmas spot that celebrates exactly that: using technology to bring us closer.
It’s 10 am on an October morning. We take a break to discover what AI is surprising us with today.
After a few videos our CEO projects on the screen, a sentence suddenly emerges that puts everything into order: humanizing work with artificial intelligence through an endearing character.
We hadn't looked at references or trends. We hadn't opened ChatGPT or Gemini. We weren't thinking about a Christmas campaign. We were just thinking about how to tell the story that technology is part of our day-to-day life without replacing us, from a totally positive perspective.
And then, the magic happened. And then, Nödo was born.
A few days later, the graphic design team had already given shape to this small and adorable ball of black fur, but how to introduce Nödo to the world?
Nödo was born as a small ball of fur that lives between screens. It responds tirelessly to millions of conversations, until one day it has a different task: to bring together those who miss each other.
In his living room, Antonio opens his laptop and types a “hello.” The screen returns his name and, calmly, he shares what matters to him and what worries him: that the house doesn't have as much noise anymore, that his grandchildren —Dani and Laura— have grown up and don't visit as often, that he keeps a photo from when nothing separated them. That memory remains open in the chat… and, on the other side, Nödo sees it.
Nödo fixes its gaze on that slow conversation and is moved. It doesn't appear on screen, it doesn't speak, it only pulls one thread: it makes a brief notification reach both siblings, the kind that asks for nothing and says everything. They look at each other, put on their coats, and head out. A few minutes later, a doorbell rings; the door opens; the hug arrives on time.
The story ends where it should: around the table, with the laptop still on in a corner and Nödo peeking out, happy.
At Nömad, we believe that artificial intelligence is a powerful tool when it doesn't make us forget what's essential. We use it to pave the way, not to occupy it; to remove noise, bridge distances, and facilitate decisions. It allows us to break the limits that our creativity had until now.
Nödo symbolizes that idea: if technology brings us closer, it makes sense.
In the end, we aren't moved by an algorithm, but by a full table, a door that opens, and an “I’m here.”
That is our north star and our commitment: designing processes, pieces, strategies, and experiences made to connect.
First, we defined the concept and wrote the script, with short sentences, reviewing every word several times and imagining the intonation to contextualize it within the story.
Then, we moved on to a storyboard with over a hundred frames to define each scene based on the story.
At this point, the art direction creates the opposing settings: Nödo's ship (cold, minimal, screen-filled), Antonio's house (warm and familiar, yet lonely), the memories, the children's room...
From there, we generated keyframes per scene and turned them into micro-clips of 3–5 seconds per shot, which ended up bringing the characters to life.
In editing and post-production, we worked with more than 20 audio layers with different music tracks and an infinity of sound effects. For the voiceover, we counted on our friend and trusted voice artist Pablo Domínguez Lagares.
Thanks for making it this far.
If you liked the spot, you can stop by to talk to Nödo at hechosparaconectar.com
