Meta Halts Its AI Training Project in Europe
Nödo ·
Meta has paused its AI training project in Europe using Facebook and Instagram data after user backlash and regulatory pressure. The company remains committed to compliant AI development.
Meta pauses its AI training project in Europe
At the end of May, Meta announced its intention to use Facebook and Instagram content to train its Artificial Intelligence models. In the following days, social media was flooded with complaints from users opposed to this measure, and many even rushed to create content to explain how to prevent the company from using their profile content to train its AI.
After several weeks under scrutiny, Meta has finally halted its Artificial Intelligence training project in Europe using Facebook and Instagram posts for failing to comply with EU regulations. While users celebrate this decision, Mark Zuckerberg's company believes that the news harms "European innovation, competition in AI development, and further delays the benefits of AI for people in Europe."
Meta has assured that it remains committed to developing AI responsibly and will continue to evaluate how to comply with European regulations while continuing to develop its AI technology.
SOCIAL MEDIA
Elon Musk Hides "Likes"
Since June 11, the X platform has begun hiding the "Likes" tab on all user profiles. Although this measure seeks to increase privacy, allowing only users to see their own Likes, the decision has been controversial. However, according to data shared by Elon Musk himself, this decision has led to a massive increase in this metric.
SOCIAL MEDIA
Instagram tests a new ad format in Stories
Instagram continues to experiment with new advertising formats on its platform. While a few weeks ago we told you that the social network was testing ad breaks in the post feed, this time it is the turn of Stories. As reported by several users, the ads appear over friends' and acquaintances' stories as a pop-up.
Once again, user opinions have not been favorable, considering this format too intrusive for a platform with fluid navigation like Instagram.
ARTIFICIAL INTELLIGENCE
TikTok introduces AI-generated avatars
TikTok launches a new tool that allows users to create Artificial Intelligence-generated avatars. The platform will allow the generation of two types of digital avatars: on one hand, pre-designed avatars licensed for commercial use; and on the other, custom avatars, designed specifically to represent a real creator or a brand spokesperson, leveraging their image and with multilingual capability.
This functionality seeks to enrich the content creation experience on the platform, offering users more options to customize their videos and profiles.
◾️ 2# TIP FOR ENTREPRENEURS
Trying to do too much, achieves little impact
We know how exciting it is to open your brand's profiles on a social network, but have you asked yourself if that platform is truly aligned with your strategy?🤔
The big question. 👀
If we have already seen that a website is essential to establish your brand's online presence, choosing which social networks your brand should be on is equally important. Before you rush to create a profile on all of them that you can think of, we want to give you some tips on how to select the social channels that will most benefit your brand.
🏆A winning campaign
Coca-Cola's deformed logo wins the Grand Prix at Cannes Lions
The iconic Coca-Cola logo, deformed by the process of recycling soda cans, has been awarded the Grand Prix in the Print & Publishing category at Cannes Lions 2024.
The award-winning campaign, "Recycle Me," was conceived by the agency Ogilvy New York for the soda brand. Its goal is to raise awareness about the importance of recycling by making it part of the consumption experience.
