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Threads, Meta's new social network, is now available in Europe after regulatory delays. Users can link their Instagram or create independent profiles, with features like 500-character posts and video uploads.
After months of waiting for its arrival, Threads, the new social network from Meta, has landed in Europe. Recall that this platform was launched last July, and everything pointed to it becoming the alternative to X (formerly Twitter). However, Threads did not comply with European privacy legislation, so its debut on our continent was delayed. But the wait is finally over.
So, dear Trends&News followers, if you have an Instagram account, you should know that by just linking it to Threads, you have a user on this new social network. Or, if you prefer, you also have the possibility to create an account completely independent from Instagram. Meta leaves the choice up to you. At Nömad, we have opted for the first option, and we can tell you that the experience is much more interesting, since the content you generate in Threads can be shared both in the feed and in stories. A very good way to recycle content for different formats.
Other points we highlight about Threads are the ability to post up to 500 characters, add links, or publish videos of up to 5 minutes. The star format of this new platform, threads, also offers the opportunity to create valuable content, so users and brands that want to grow on Threads should keep it in mind for their strategy.
In summary, it seems that the start of 2024 will be marked by the impact of Threads. We are sure that its launch in Europe is just the beginning of everything this new social network has to offer. We will keep you informed. 👀
Of course, news in AI does not rest in these last weeks of the year. Now it is Google's turn, which is debuting Gemini, its new multimodal generative artificial intelligence, designed to compete with OpenAI. Gemini will be available in three versions: Ultra, Pro, and Nano. The Pro version is already integrated into the Bard chatbot and will be available to Cloud customers, while Gemini Ultra, the most advanced, will launch in 2024.
In addition, Google plans to incorporate Gemini into its most popular products, including a new version of Bard called Bard Advanced. Gemini has been trained to process text, images, video, and audio, and is expected to improve AI delivery and training.
⇢You can read more details here
Adobe Stock has published its predictions for visual trends for 2024. In the new year, the focus will be on the balance between the new and the old, speed and sustainability, emotion and rest. In addition, it highlights the coexistence of images generated with artificial intelligence and those created by human creative talent.
⇢You can see all the details here
As at the end of every year, Pantone has revealed the color that will be a trend in 2024. We are referring to PANTONE 13-1023 Peach Fuzz, a color that represents a soft blend of pink and orange tones, creating a warm and welcoming presence. As it could not be otherwise, Peach Fuzz is expected to influence various areas of design, including fashion, graphic design, multimedia, and more. The choice of this color reflects a desire for warmth and understanding, as well as connection and closeness in the new year.
⇢Discover all the details about the trending color of 2024 here.
There is something that makes us feel that Christmas is getting closer (and no, it's not that song by Maria Carey that is already playing in your head). We are talking about the ads made by brands designed to connect with viewers and touch their sensitive side. There are some that are already classics, like the Christmas Lottery ad or the Campofrío one. Although this year, Suchard has managed to conquer all our hearts with the tender story of two grandparents who remember a lifetime of celebrating Christmas as a family, launching a powerful message: life is what happens between one Christmas and the next. Here we leave you our favorite campaigns. Which one is yours?
