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Branding
Branding Guide for SMBs That Want to Grow
Branding is essential for SMBs aiming to grow in a competitive market. This guide explains how to build a strong brand that fosters trust, differentiates your business, and drives customer loyalty.
Rocio Romero · 11 jun 2025
How to create effective storytelling for your brand
Discover how effective storytelling can strengthen your brand by emotionally connecting with your audience and creating memorable narratives that differentiate your business.
Ángeles Losada · 15 may 2024
6 Marketing Lessons from FITUR 2024
FITUR 2024 highlights key marketing trends in tourism: personalization, strategic partnerships, and immersive technology to better engage discerning travelers.
Ángeles Losada · 31 ene 2024
7 Social Media Trends You'll See in 2024
Explore the seven key social media trends shaping 2024, from Social Media SEO and longer videos to communities and AI, helping brands connect more deeply with their audiences.
Ángeles Losada · 2 ene 2024
4 Benefits of Gamification for Your Brand Strategy
Gamification applies game elements to non-game contexts, boosting engagement, loyalty, virality, and data collection to strengthen brand strategies effectively.
Ángeles Losada · 31 ago 2023
Why customer loyalty costs 5 times less than acquisition
Studies show retaining customers costs 5 to 7 times less than acquiring new ones. Learn why loyalty pays off and how businesses can leverage this in competitive markets.
Rocio Romero · 3 ago 2023
Why do you need to create a brand and not just a logo?
Building a strong brand goes beyond just designing a logo. It involves creating trust, connecting emotionally with your audience, and standing out in the market.
Rocio Romero · 19 jul 2023
STREET-LEVEL TYPOGRAPHY
O Street designs a unique typeface inspired by road markings, blending handcrafted techniques with digital editing to create a distinctive corporate identity.
Isa Zapata · 25 may 2016
Looks Like Gold, It Is Not
Wedge&lever transforms belts into meaningful objects by linking each category to historical archetypes and a monochromatic visual narrative, enhancing the consumer experience.
Rocio Romero · 11 abr 2016
In these campaigns, are the two big fast-food chains competing or collaborating?
Burger King and McDonald’s have reignited their rivalry through campaigns that highlight their global presence and proximity, using direct comparisons to engage consumers and reinforce brand identity.
Rocio Romero · 1 mar 2016
Potorro: The canned food brand shaking up social media
Spanish canned food brand Potorro has quickly gained popularity on social media through witty humor and a catchy name. Their viral slogans and clever marketing have made them a standout in the gourmet preserves market.
Rocio Romero · 22 feb 2016
We are all actors according to the new Paramount Channel campaign
Paramount Channel’s new campaign by Grey Argentina humorously highlights how everyday life is full of small performances, connecting daily acting to the channel’s Hollywood stars.
Rocio Romero · 1 feb 2016
Brandalism fills the streets of Paris with protest billboards for COP21
A group of 82 artists replaced around 600 advertising billboards in Paris with posters criticizing sponsors and political leaders for their hypocrisy during COP21.
Rocio Romero · 2 dic 2015
Gandhi Bookstore invites you to read in a more than direct way
The Mexican bookstore chain Gandhi, with campaigns by Ogilvy & Mather, won the 2006 EFFIE Award for creative and effective advertising that boosted sales and changed Latin American marketing.
Rocio Romero · 29 oct 2015
KitKat swaps chocolate bars for 1-minute breaks
KitKat launches a unique street marketing campaign where vending machines reward passersby with a chocolate bar after taking a one-minute break. This creative initiative highlights the brand’s message of enjoying small pauses.
Rocio Romero · 20 oct 2015
How much do you know about Branding?
Test your branding knowledge with a quiz created by Branzai. A challenge from Nömad for professionals and enthusiasts to evaluate their understanding of brand strategy and marketing.
Rocio Romero · 15 oct 2015
Nike, Street Art Through Instagram
Nike’s campaign in Russia merges street art with Instagram fitness photos, turning them into public murals to inspire and motivate the community through digital and urban expression.
Nödo · 13 oct 2015
Finally, a machine capable of measuring fear
TBWA Spain developed a machine to measure fear in players of PlayStation’s horror game 'Until Dawn'. This innovative branding campaign tracks physiological responses to quantify real fear during gameplay.
Nödo · 5 oct 2015
Traditional fast food trucks move from entrepreneurs to big brands
Food trucks, once mainly used by entrepreneurs, are now part of big brands’ marketing strategies, offering flexible, mobile ways to engage customers directly.
Rocio Romero · 29 sept 2015
SMART plays a prank on passersby by shrinking cars for its new campaign.
SMART highlights parking ease with the #smarteffect campaign in Lisbon, where cars appear to shrink via hidden camera, creating space for a Smart car and surprising passersby.
Rocio Romero · 28 sept 2015
Blue Label Limited Edition
Johnnie Walker honors indigenous culture with a limited Blue Label edition featuring artwork by Sego inspired by the Aztec serpent, eagle, and jaguar warriors, blending tradition and design.
Nödo · 24 sept 2015
Honda's incredible stop-motion spot
Honda’s stop-motion spot «Paper» showcases six decades of innovation through 3,000 hand-drawn illustrations. The campaign highlights the brand’s history with meticulous craftsmanship and visual storytelling.
Rocio Romero · 23 sept 2015
Gawatt Coffee Shop: Your cup changes according to your mood
Gawatt coffee shop introduces a limited edition of coffee cups that change appearance based on the customer's mood, designed by Backbone Branding. A creative packaging innovation enhancing personalization in coffee culture.
Rocio Romero · 31 ago 2015
IKEA: Creativity as a Brand
IKEA’s new campaign turns the kitchen into a concert stage, transforming pots and pans into instruments. It celebrates creativity and everyday fun without needing to be a professional chef.
Rocio Romero · 26 ago 2015
Emojis: McDonald's has done it again
McDonald's has launched a new campaign featuring emojis to connect with younger audiences and stand out in the market. This approach moves beyond traditional ads by using digital symbols popular among youth.
Nödo · 24 ago 2015
MINI, a Paradigm of Street Branding
MINI exemplifies street branding by using creative and humorous guerrilla marketing campaigns to connect with diverse urban audiences and strengthen its innovative brand image.
Nödo · 16 jul 2015
John Hara: Illustrations on Starbucks cups
Creative director John Hara from Ohio turns Starbucks cups into unique art pieces. His #100CoffeeCups project on Instagram blends humor and daily life in original illustrations.
Nödo · 11 jun 2015
Today we are showing you some pop-up store examples
Pop-up stores have become highly attractive sales points, offering brands a creative way to engage customers directly. With 80% of purchase decisions made on-site, these stores are a powerful BTL marketing tool.
Nödo · 9 jun 2015
Robot Food: craft beers with a vocation
Robot Food’s bold design captures the essence of Vocation craft beer, inspired by John Hickling’s journey to create the beer he truly wants to drink. Each label reflects the brand’s unique personality and attitude.
Nödo · 6 may 2015
Coca-Cola fist bumps
Coca-Cola launches its Latin American campaign featuring fist bumps as a symbol of true friendship, encouraging teens to support friends during tough times with emotional stories and anti-cyberbullying messages.
Nödo · 29 abr 2015
Ideas (out of the box)
Creative 'out of the box' ideas like Street and Ambient Marketing use surprise to engage consumers and communicate brand messages memorably and effectively.
Nödo · 7 abr 2015
And how do we talk about cancer?
Rectal and colon cancer are highly feared diseases worldwide. The American Cancer Society and FCB Chicago use humor and provocative images to raise awareness for early prevention and screening.
Nödo · 24 mar 2015