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Rocio Romero ·
The Mexican bookstore chain Gandhi, with campaigns by Ogilvy & Mather, won the 2006 EFFIE Award for creative and effective advertising that boosted sales and changed Latin American marketing.
The Mexican bookstore chain Gandhi has spent years revolutionizing the Latin American advertising landscape. The strategy was born from the agency Ogilvy & Mather. In 2006, they managed to win the most significant marketing award in the country: the EFFIE award. This was thanks to their creative and effective campaigns, which have a very positive impact on sales. Furthermore, it was the first company to have won the award with a budget of less than 10 million pesos.
Today we wanted to rescue some direct and simple graphics with very witty messages. They are part of an aggressive and impactful strategy.
We hope they bring a smile to your face.
