Traditional fast food trucks move from entrepreneurs to big brands
Rocio Romero ·
Food trucks, once mainly used by entrepreneurs, are now part of big brands’ marketing strategies, offering flexible, mobile ways to engage customers directly.
Beyond fairs and concert venues, fast food trucks known as food trucks are becoming part of the strategy for big brands like Starbucks or Nestlé. In recent years, many entrepreneurs have chosen mobility instead of renting or buying a fixed location. But now, big brands are joining the movement.
Many use this resource for specific actions. But others, like the world's most famous coffee shop, are starting to use it as a commercial strategy for their franchises. In effect, it allows them to replace a fixed physical establishment.
Is mobile advertising/sales the future of branding? It is still too early to tell. But it is certain that brands' online communication is increasingly being reinforced by offline actions. These involve a one-on-one relationship with the customer, conveying a closeness that social media cannot provide.
For now, in Spain, coffee isn't brought to your office door this way, but time will tell. From our Digital Marketing Agency, Nömad, we share some examples of food trucks from big brands in other countries. What do you think?