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Rocio Romero ·
SMART highlights parking ease with the #smarteffect campaign in Lisbon, where cars appear to shrink via hidden camera, creating space for a Smart car and surprising passersby.
Undoubtedly, SMART knows its differential factor well and maximizes it. With this new campaign titled #smarteffect, the automaker wanted to highlight the ease of parking that Smart car owners enjoy.
For this, and using a hidden camera, the agency FCB Lisboa created a new spot in which cars shrink! How did they do it? We also show you the making-of.
With this campaign, it not only highlights differentiation. It also achieves user interaction through a prank in a way that is not as common as others. In the heart of Lisbon, the action was seen by dozens of people. They were stunned to see the “smarteffect”.
From our Digital Marketing Agency, Nömad, we still don't know how to shrink cars. But it's all about getting started. Nothing better than a few laughs for a Monday.
