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Blog / Branding

Honda's incredible stop-motion spot

spot honda

Rocio Romero · Sep 23, 2015

Honda’s stop-motion spot «Paper» showcases six decades of innovation through 3,000 hand-drawn illustrations. The campaign highlights the brand’s history with meticulous craftsmanship and visual storytelling.

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    Thousands of frames were needed to create this new Honda spot, which journeys through 6 decades of the brand and its products using 3,000 illustrations.

    Like a domino effect, each illustration closes the previous one and reveals the Honda vehicles one by one.

    The project is titled Paper. It was developed with hand-drawn illustrations using the stop-motion technique.

    The intention is for the user to travel through Honda's innovation process from the start of its production to the present day.

    Here we leave you with the campaign and the making of, which will leave you even more amazed.

    At our Digital Marketing Agency, Nömad, we know it couldn't have been an easy job; so, congratulations!