Blue Label Limited Edition
Nödo · 24 sept 2015
Johnnie Walker honors indigenous culture with a limited Blue Label edition featuring artwork by Sego inspired by the Aztec serpent, eagle, and jaguar warriors, blending tradition and design.
As we all know, big beverage brands often release limited editions. These serve various purposes like building loyalty or driving sales; in other words, branding. This time, Johnnie Walker pays homage to Aztec culture. Indeed, through this magnificent work, they have utilized the art of Sego for their prestigious Blue Label. The artist used three bottles inspired by the 3 most important warriors of the Aztec Empire: the serpent, eagle, and jaguar warrior (South America).
From our Digital Marketing Agency, we wanted to show you this great project. We hope you like it!
Blue label
