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Blog / Branding

MINI, a Paradigm of Street Branding

street branding

Nödo · Jul 16, 2015

MINI exemplifies street branding by using creative and humorous guerrilla marketing campaigns to connect with diverse urban audiences and strengthen its innovative brand image.

packaging designPreviousOld St Pete, a packaging design

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    Street branding, or what is also called 'guerrilla marketing,' is one of the advertising strategies most used in recent years. In fact, there are brands that have associated their style with this type of communication campaign.

    Specifically, one of these companies is MINI. The automotive multinational has not only carried out this type of action to advertise itself, but has also directed them towards humor.

    From Nömad, we share this collection of MINI street branding actions so you can enjoy the world of advertising as much as we do.

    Street branding