KitKat swaps chocolate bars for 1-minute breaks
Rocio Romero · 20 oct 2015
KitKat launches a unique street marketing campaign where vending machines reward passersby with a chocolate bar after taking a one-minute break. This creative initiative highlights the brand’s message of enjoying small pauses.
The well-known chocolate bar brand KitKat has once again managed to push the boundaries of the conventional. Indeed, this new street marketing campaign has caught our attention.
With machines placed in the middle of the street, it invites passersby to "take a break" for 60 seconds to then receive a chocolate bar. You just have to sit for 1 minute and voilà!
In addition to finding it a very fun and original campaign, we want to ask them to place one in front of our Digital Marketing Agency in Seville, Nömad, so we can take a break.
In the following video, you can see the break machine of KitKat.
