IKEA: Creativity as a Brand
Rocio Romero ·
IKEA’s new campaign turns the kitchen into a concert stage, transforming pots and pans into instruments. It celebrates creativity and everyday fun without needing to be a professional chef.
Under the motto “you don’t have to be a professional chef to have fun in the kitchen,” IKEA has launched a new advertising campaign that we rate a 10 for creativity.
In the new spot, the kitchen becomes a concert. Above all, a true Mayumana-style concert. Indeed, pots, cutlery, and pans transform from utensils into instruments.
At Nömad, we want to share this spot with you.