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Rocio Romero ·
Paramount Channel’s new campaign by Grey Argentina humorously highlights how everyday life is full of small performances, connecting daily acting to the channel’s Hollywood stars.
Life is pure theater. Or at least, that is what the new campaign from the television channel Paramount Channel aims to demonstrate. A campaign created by Grey Argentina.
There are many everyday situations in which human beings tend to act and bring out their most interpretive side. For example, we try to show that we really liked a gift when it actually horrifies us. There are those who try to make others believe they know how to taste wine to impress them, or even, there are people who fake orgasms.
The campaign, launched under the slogan “In a world full of actors, there is one channel with those who made it to Hollywood,” includes advertising pieces filled with humor.
