Design and beer to celebrate Carnival
Rocio Romero ·
Brazil’s Antarctica beer brand launches a limited edition of creatively designed cans that encourage socializing and celebrating together during Carnival.
Carnival is all about fun, and they know it well in Brazil. The country, considered the world's temple for this festival, tries to pay homage to it and make the most of all its virtues. Thus, creativity and imagination are essential to reach such an end.
The well-known and traditional Brazilian beer brand, Antarctica, has launched an original and fun limited edition of its beer cans into the market. To do so, art plays an essential role in the development of its packaging.
The design includes different cans with characters that ‘need to meet’. In this way, Antarctica invites people to toast.
A curious and innovative way to foster social relationships, implemented by the agency AlmapBBDO.