First steps to launching your website. Tips for entrepreneurs 1

In the digital age, having an online presence is crucial for any business or venture. A website not only expands a company's reach but can also help you gain credibility in the market.

At Nömad, as specialists in web design and optimization, we want to give you some tips and basic notions on how to start a website and the importance of these first steps.

What do you need to get started?

When starting the development of a website, you will encounter two fundamental components:

• Web hosting
• The domain

These two components are independent of the choice of CMS, plugins, and other decisions that will come later. But, at the same time, they are crucial for the web project to function. What are hosting and a domain, and why can your choice determine the success of your website?

Understanding web hosting

This is perhaps the most complex concept. In simple terms, web hosting is nothing more than the home of your website. It is a rented or owned space on a remote server where all your files are stored, from code to images, making them accessible to anyone on the internet.

In the case of renting this accommodation, choosing a secure hosting provider and a plan that adapts to the needs of your website is fundamental. Why? Because the speed of your website (basically) depends on it. And consequently, it directly influences the customer's browsing experience, the time spent on the site, the actions they carry out on the site…

Thus, renting hosting for a short corporate landing page is not the same as for an online store with 500 products. Therefore, we recommend that you do not put the cart before the horse and consult with a professional.

At Nömad, we have our own server to guarantee optimal performance for the websites we create, as it is an exclusive service for the brands we work with.

The importance of a good domain

If we previously said that hosting is the house, the domain is the address of your house.

The domain is the web address through which users will find your site. It must be unique and faithfully represent the brand. Choosing the right domain is essential for a brand and its ease of search on the internet.

How to choose a good domain for your brand

At Nömad, when advising our clients on choosing a domain, we look at 5 basic aspects:

• Brevity and clarity. Always opt for a short name that is easy to remember. Example: nomad.ooo
• Use of keywords: Whenever possible, include relevant words that describe your business. Example: mateoshoes.com
• Avoid numbers and hyphens. They are difficult to remember (unless you are Coca-Cola).
• Choose a good extension. We are already moving beyond .com and .es. Nowadays, your domain extension can help you describe your website. Example: manolito.store
• Extra! Make it match your social media profile name as it favors recognition and facilitates user search.

For all these reasons, choosing hosting and a domain is not a task you should take lightly. You must look for options and ensure that your decision will be the best for your website.

And if everything we have told you still generates many doubts, we recommend that you leave it in the hands of professionals. Shall we talk?