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Published ideas, guides and articles from Nömad.

street art nike

Nike, Street Art Through Instagram

Nike’s campaign in Russia merges street art with Instagram fitness photos, turning them into public murals to inspire and motivate the community through digital and urban expression.

Nödo · 13 oct 2015

coche carton

Lexus creates the first functional cardboard car

Lexus has created the first fully functional car made entirely of cardboard, inspired by the Lexus IS and the Japanese art of origami, honoring the craftsmanship of its workers.

Rocio Romero · 7 oct 2015

pagina 404 creativa

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From Error to Strategy: It’s Only One Step to the 404

404 error pages often lead users away, but with creative design and helpful features, they can enhance user experience and keep visitors engaged on your site.

Rocio Romero · 6 oct 2015

maquina que mide el miedo

Finally, a machine capable of measuring fear

TBWA Spain developed a machine to measure fear in players of PlayStation’s horror game 'Until Dawn'. This innovative branding campaign tracks physiological responses to quantify real fear during gameplay.

Nödo · 5 oct 2015

packaging cartón

The Revolution of Creativity in Cardboard Packaging

Cardboard has long been seen as simple packaging for transport. Creative design now transforms it into an eco-friendly, attractive option that helps brands stand out in the market.

Rocio Romero · 2 oct 2015

líbero alzheimer

Football vs. Alzheimer's. A passion against a disease.

The football magazine LÍBERO uses football memories to stimulate the memory of people with Alzheimer's. Based on a 2014 study, this project combines passion and therapy to support cognitive health.

Rocio Romero · 1 oct 2015

Envases con diseño retro inspirados en la publicidad de los años 50 y 60

A return to the past in packaging?

Retro packaging inspired by 1950s and 60s advertising is making a comeback. These designs evoke nostalgia and encourage sales, often emphasizing packaging reuse and recycling.

Rocio Romero · 30 sept 2015

Furgoneta de comida rápida de una gran marca en un evento

Traditional fast food trucks move from entrepreneurs to big brands

Food trucks, once mainly used by entrepreneurs, are now part of big brands’ marketing strategies, offering flexible, mobile ways to engage customers directly.

Rocio Romero · 29 sept 2015

SPOT SMART

SMART plays a prank on passersby by shrinking cars for its new campaign.

SMART highlights parking ease with the #smarteffect campaign in Lisbon, where cars appear to shrink via hidden camera, creating space for a Smart car and surprising passersby.

Rocio Romero · 28 sept 2015

Ilustración de Fulvio Obregón mostrando a una figura famosa en su juventud y madurez

Fulvio Obregón: Me, or my other self?

Colombian illustrator Fulvio Obregón presents in 'Me and my other self' portraits of cultural icons like Steve Jobs and Michael Jackson, showing them in youth and adulthood with nods to their life stories.

Rocio Romero · 25 sept 2015

johnnie-walker sego

Blue Label Limited Edition

Johnnie Walker honors indigenous culture with a limited Blue Label edition featuring artwork by Sego inspired by the Aztec serpent, eagle, and jaguar warriors, blending tradition and design.

Nödo · 24 sept 2015

spot honda

Honda's incredible stop-motion spot

Honda’s stop-motion spot «Paper» showcases six decades of innovation through 3,000 hand-drawn illustrations. The campaign highlights the brand’s history with meticulous craftsmanship and visual storytelling.

Rocio Romero · 23 sept 2015

Composición vegetal reinterpretando el logotipo de Lacoste

Vegetal identity, a new way to make an impact

The Parisian studio You Talking To Me creatively reinterprets iconic brand logos like Lacoste and Coca-Cola using plants as the central element, offering fresh perspectives in visual identity design.

Rocio Romero · 22 sept 2015

spot apotek

Long live life

Swedish agency Adamsky created a standout campaign for Apotek, a pharmacy chain with over 200 locations, featuring detailed model sets and refined post-production to enhance brand identity.

Rocio Romero · 21 sept 2015

Ilustración de arquitectura emblemática realizada por Makers Company

Makers Company: Illustrations of great world architecture

Makers Company, a creative studio from Cape Town, showcases illustrations of iconic buildings from major cities worldwide, highlighting design as a universal language.

Nödo · 3 sept 2015

vasos cafe gawatt

Gawatt Coffee Shop: Your cup changes according to your mood

Gawatt coffee shop introduces a limited edition of coffee cups that change appearance based on the customer's mood, designed by Backbone Branding. A creative packaging innovation enhancing personalization in coffee culture.

Rocio Romero · 31 ago 2015

series TV ilustración

Toshib Badge: Illustrated TV Show Posters, Simply Awesome

Graphic designer Toshib Badge creates charming and humorous illustrated posters of popular TV shows, including a standout piece inspired by Dexter, blending simplicity with a tender touch.

Rocio Romero · 28 ago 2015

fotografías combinadas

Stephen McMennamy: Surreal scenarios without Photoshop

Stephen McMennamy creates surreal visual scenarios without Photoshop by skillfully combining tones and textures. His paradoxical images challenge perception and invite a closer look.

Rocio Romero · 27 ago 2015

ikea spot concierto cocina

IKEA: Creativity as a Brand

IKEA’s new campaign turns the kitchen into a concert stage, transforming pots and pans into instruments. It celebrates creativity and everyday fun without needing to be a professional chef.

Rocio Romero · 26 ago 2015

mcdonalds emojis

Emojis: McDonald's has done it again

McDonald's has launched a new campaign featuring emojis to connect with younger audiences and stand out in the market. This approach moves beyond traditional ads by using digital symbols popular among youth.

Nödo · 24 ago 2015

retratos ilustraciones

From portrait to illustration

Artist Julio Cesar transforms everyday internet portraits into playful digital illustrations, blending photography with creative artistry to offer fresh perspectives on personal images.

Rocio Romero · 21 ago 2015

Botella de licor de diseño creativo para edición limitada

Liquid Packaging: Honey or Perfume?

Nömad is developing a limited edition gin bottle and closely studies unique liquid packaging, including Starbucks examples, to inspire creative designs for beverage packaging projects.

Rocio Romero · 20 ago 2015

esculturas en miniaturas

Salavat Fidai: Sculptures on Pencil Tips

Russian artist Salavat Fidai hand-carves intricate miniature sculptures on pencil tips, transforming everyday objects into detailed, delicate works of art.

Nödo · 19 ago 2015

Mosaico urbano creado por Charis Tsevis con más de cien fotografías

Charis Tsevis: Great Cities in Mosaics

Visual designer Charis Tsevis creates intricate mosaics of major cities using over 100 photos each, promoting tourist destinations through airline campaigns worldwide.

Nödo · 18 ago 2015

Restyling de marca y packaging de Iron Grill realizado por End of Work

Brand Restyling and Impactful Packaging

End of Work demonstrates how Iron Grill’s brand restyling achieves elegant, visible packaging without high costs, proving design can be impactful and affordable.

Rocio Romero · 17 ago 2015

street art leon keer

Leon Keer: playing with optics

Leon Keer creates stunning 3D chalk illusions on city streets, transforming flat surfaces into ephemeral artworks that reveal their full effect only from the right perspective.

Rocio Romero · 14 ago 2015

Blog

The Empire State in animal form

The Empire State Building was illuminated with dynamic, high-quality images of endangered animals for the first time. Photographer Louie Psihoyos led this initiative to raise awareness about species at risk.

Rocio Romero · 13 ago 2015

Publicidad en los años 80

Advertising in the 1980s in Spain

In the 1980s, Spain underwent a creative boom in advertising fueled by democracy and new regulations, transforming its cultural and commercial communication landscape.

Nödo · 12 ago 2015

términos tipográficos

What would design be without 'type'?

Canva has created a visual glossary explaining basic typography terms. This resource is especially useful for novice designers, as highlighted by nömad, helping them grasp essential design concepts.

Nödo · 5 ago 2015

guillaume lachapelle

Guillaume Lachapelle: Miniatures and optical illusions

Artist Guillaume Lachapelle’s project «Visions» features illuminated 3D miniatures of everyday Montreal spaces, exploring perception and optical illusions through detailed small-scale models.

Nödo · 4 ago 2015

el graffiti, un estilo de vida

Mr. Dheo, graffiti that blends the old with the new.

Portuguese artist Mr. Dheo blends classical graffiti with modern realism, creating a unique urban art piece that challenges traditional boundaries and explores new visual languages.

Nödo · 28 jul 2015

campaña visita a la tierra

Earth, the best destination for aliens

Atrápalo launches the 'Visit Earth' campaign inviting extraterrestrials to enjoy leisure activities on our planet. With 100 special offers at €1 and collaboration with NASA and SETI, the campaign aims for universal reach.

Nödo · 27 jul 2015

millo-torino

13 illustrative murals by artist Millo for the B. Art competition in Turin

Italian artist Millo won the 2014 B. Art competition and created thirteen large murals in Turin. These surreal illustrations depict giant children playing in the city, inviting public interaction and reflection.

Nödo · 22 jul 2015

anuncio impreso interactivo

How to reinvent print advertising?

Print advertising must evolve to keep pace with digital media by fostering customer interaction. Innovative paper ads engage curious audiences beyond traditional samples, reinventing how brands connect with readers.

Nödo · 21 jul 2015

street art

When art and nature merge

Street art merges with nature to create fleeting yet striking scenes that captivate passersby. Artists embrace impermanence, inviting viewers to pause and appreciate these unique urban expressions.

Nödo · 20 jul 2015

street branding

MINI, a Paradigm of Street Branding

MINI exemplifies street branding by using creative and humorous guerrilla marketing campaigns to connect with diverse urban audiences and strengthen its innovative brand image.

Nödo · 16 jul 2015

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