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Blog / Creativity

The Empire State in animal form

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Rocio Romero · Aug 13, 2015

The Empire State Building was illuminated with dynamic, high-quality images of endangered animals for the first time. Photographer Louie Psihoyos led this initiative to raise awareness about species at risk.

Publicidad en los años 80PreviousAdvertising in the 1980s in Spain

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    The Empire State is one of the most important and significant skyscrapers in New York. It has been the focus of a new campaign for the protection of endangered animals. For the first time, high-quality, dynamic images were projected onto the popular building.

    The initiative, carried out by photographer Louie Psihoyos, sought to draw the attention of passersby to the danger faced by numerous animal species.

    The action took place at a time when the news of the death of Cecil the lion, the most popular in Zimbabwe, hit the media.

    We leave you with a collection of the animal projections. We hope you like it.

    The Empire State in animal form