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Football vs. Alzheimer's. A passion against a disease.

líbero alzheimer

Rocio Romero · Oct 1, 2015

The football magazine LÍBERO uses football memories to stimulate the memory of people with Alzheimer's. Based on a 2014 study, this project combines passion and therapy to support cognitive health.

Envases con diseño retro inspirados en la publicidad de los años 50 y 60PreviousA return to the past in packaging?

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    The football magazine LÍBERO is highly recognized for its design. It has carried out an admirable project. The goal was to support Alzheimer's research and help everyone living with this disease.

    Therefore, they based it on a 2014 study by the Autonomous University of Barcelona and the Federation of Veteran Footballers. It was confirmed that talking about football could help improve the memory of people with Alzheimer's. So, they decided to create this project using their magazine as a tool.

    For this initiative, they created magazines based on the past with the intention of rekindling the memories of football fans suffering from the condition.

    At the Digital Marketing Agency, Nömad, we are left speechless.