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Published ideas, guides and articles from Nömad.

publicidad burgués king mcdonalds

In these campaigns, are the two big fast-food chains competing or collaborating?

Burger King and McDonald’s have reignited their rivalry through campaigns that highlight their global presence and proximity, using direct comparisons to engage consumers and reinforce brand identity.

Rocio Romero · 1 mar 2016

logotipos transformados

Brands under the influence of their products

Designer Marco Schembri creatively reimagines how famous brand logos would look if they reflected the effects of their own products. A playful and thought-provoking visual series.

Rocio Romero · 23 feb 2016

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potorro-conservas-viral

Potorro: The canned food brand shaking up social media

Spanish canned food brand Potorro has quickly gained popularity on social media through witty humor and a catchy name. Their viral slogans and clever marketing have made them a standout in the gourmet preserves market.

Rocio Romero · 22 feb 2016

tableta grafica

A designer's best friend

A graphics tablet is an essential tool for designers, enhancing creativity and productivity by enabling precise control and faster workflow in daily design projects.

Rocio Romero · 18 feb 2016

publicidad sueño

Advertising in your dreams

Studio Smack imagines how advertising could infiltrate our dreams, prompting reflection on the pervasive presence and influence of brands in our subconscious.

Rocio Romero · 16 feb 2016

san valentín doritos

Doritos breaks the mold for Valentine's Day

Doritos offers a unique Valentine's Day gift in Canada: rose bouquets made from ketchup-flavored snacks. Created by BBDO Toronto, the campaign sold out quickly and includes a how-to video.

Rocio Romero · 11 feb 2016

campaña publicidad bruselas

Incredible campaign by the Brussels Tourist Office to boost visits to the city

After Brussels declared a level 4 alert, tourism sharply declined. The Tourist Office launched #CALLBRUSSELS to reassure international visitors by connecting them directly with locals through live calls.

Rocio Romero · 4 feb 2016

Zapatillas Nike Air Force One en colores Rose Quartz y Serenity de Pantone

Nike releases limited edition sneakers based on the new Pantone colors

Nike has launched a limited edition Air Force One sneaker collection inspired by Pantone’s 2016 colors, Rose Quartz and Serenity, reflecting calm and balance in three unique designs.

Rocio Romero · 3 feb 2016

diseño cerveza antarctica

Design and beer to celebrate Carnival

Brazil’s Antarctica beer brand launches a limited edition of creatively designed cans that encourage socializing and celebrating together during Carnival.

Rocio Romero · 2 feb 2016

publicidad campaña paramount channel

We are all actors according to the new Paramount Channel campaign

Paramount Channel’s new campaign by Grey Argentina humorously highlights how everyday life is full of small performances, connecting daily acting to the channel’s Hollywood stars.

Rocio Romero · 1 feb 2016

Logotipo de Behance en fondo neutro

Free web hosting for portfolios

Starting out in design? Free platforms like Behance and Portfoliobox let you create and showcase your portfolio online without technical skills or costs, helping you gain visibility in the creative industry.

Rocio Romero · 28 ene 2016

street art francia

Street Art colors the streets of Reunion Island

The Street Art du Port Festival has transformed Reunion Island into a vibrant canvas, showcasing international artists who bring color and creativity to the city streets.

Rocio Romero · 27 ene 2016

anuncio oscars

Actors 'dream in gold' for the new Oscars campaign

The L.A. agency launches the 2016 Oscars campaign under the slogan «We all dream in gold,» highlighting the universal aspiration for success beyond the film industry.

Rocio Romero · 25 ene 2016

acción solidaria

The other side of the banner, a sustainable initiative by Toyota

Toyota’s campaign transforms an advertising banner into handmade bags crafted by people with intellectual disabilities, promoting sustainability and social inclusion with Fundación Aprocor.

Rocio Romero · 14 ene 2016

diseño innovador

Kuiper Belt, a project inspired by a planet we will never see

Russian designer Katerina Kopytina presents Kuiper Belt, a collection of hanging planters inspired by the distant Kuiper Belt, each symbolizing a new form of life in our Solar System.

Rocio Romero · 12 ene 2016

Mesa de centro Wave City de Stelios Mousarris, inspirada en la película Origen

Stunning coffee table by Stelios Mousarris

Artist Stelios Mousarris created the 'Wave City' coffee table inspired by the folding cities scene from 'Inception'. Made with wood, steel, and 3D printing, it retails for about €4,000.

Rocio Romero · 8 ene 2016

Ejemplar de ASM magazine con reportaje sobre Nömad en un entorno de estudio

Feature in ASM Magazine

Nömad is featured in the December issue of ASM magazine with an in-depth article about their work. The magazine is available for free at various official distribution points in Seville.

Rocio Romero · 7 ene 2016

year in search 2015

Google launches Year in Search 2015

Google’s «Year in Search 2015» video highlights the most searched topics and trends of the year, reflecting global interests and key moments from 2015.

Rocio Romero · 17 dic 2015

seb laster

Seb Lester, the Art of Calligraphy

Sebastian Lester is a London-based graphic designer known for his exceptional hand-drawn calligraphy. He creates logos for major brands and shares his work widely on social media and creative platforms.

Rocio Romero · 15 dic 2015

packaging navideño

A Wave of Holiday Packaging

Major brands like Ferrero, Oreo, and Heineken launch limited holiday packaging editions to surprise consumers and build loyalty while preserving product identity during Christmas.

Rocio Romero · 14 dic 2015

responsive

Responsive design: Strategy or necessity?

Responsive design adapts web pages to all devices automatically. With 80% of web traffic from mobile, it’s essential to improve user experience, avoid duplicate content, and increase engagement.

Rocio Romero · 11 dic 2015

logotipos batman

75 Years of Batman

Batman celebrates 75 years as one of the most iconic and profitable superheroes. Exploring the evolution of his logos reveals how the Dark Knight has adapted to changing times and trends.

Rocio Romero · 11 dic 2015

PANTONE COLOR 2016

Pantone launches two new colors for 2016

Pantone announces two Colors of the Year for 2016: Rose Quartz and Serenity, chosen to evoke calm and balance amid today’s stressful lifestyle.

Rocio Romero · 4 dic 2015

generador de paletas de color

The Best Online Color Palette Generators

Choosing the right color palette is essential for any design project. Free online tools like Adobe Kuler and Coolors make it easy to create and select harmonious color combinations quickly.

Rocio Romero · 3 dic 2015

mupis cop21

Brandalism fills the streets of Paris with protest billboards for COP21

A group of 82 artists replaced around 600 advertising billboards in Paris with posters criticizing sponsors and political leaders for their hypocrisy during COP21.

Rocio Romero · 2 dic 2015

mejor anuncio navidad 2015

The best Christmas 2015 commercial will touch your heart

The German supermarket chain Edeka's Christmas commercial touched millions worldwide, showing a 70-year-old man’s heartfelt effort to reunite his family. It quickly surpassed five million views on YouTube and sparked global conversations about family and loneliness during the holidays.

Rocio Romero · 1 dic 2015

fabrica de maniquíes el pilar

Great campaign for the Christmas Lottery commercial

The 2015 Christmas Lottery commercial features Justino, an animated character, supported by a digital campaign with social media presence and upcoming street marketing activities.

Rocio Romero · 16 nov 2015

ventanas diseño

MoreSky, design and functionality

MoreSky by Aldana Ferrer offers innovative windows that maximize space, light, and views, allowing you to enjoy the sky and landscape from the comfort of your home.

Rocio Romero · 13 nov 2015

cajero agua bbva

This ATM dispenses water to those who need it most

In El Suro-El Verde, Cajamarca, walk 3 km for drinking water is a daily challenge. BBVA Continental and Yaqua installed an ATM dispensing water to raise awareness about water's value.

Rocio Romero · 3 nov 2015

Campaña publicitaria de Gandhi con mensaje directo y creativo

Gandhi Bookstore invites you to read in a more than direct way

The Mexican bookstore chain Gandhi, with campaigns by Ogilvy & Mather, won the 2006 EFFIE Award for creative and effective advertising that boosted sales and changed Latin American marketing.

Rocio Romero · 29 oct 2015

Ejemplo de packaging creativo que combina humor e ingenio

Packaging: when humor meets ingenuity

Packaging can go beyond function. Some packages surprise and delight with creativity and humor, engaging consumers and making products memorable.

Rocio Romero · 28 oct 2015

ilustraciones levitan

Lucas Levitan: Illustrated photographs creating stories with humor

Graphic designer Lucas Levitan transforms Instagram photos into humorous illustrated scenes. His creative approach gained popularity, leading to a crowdfunded book and an app for users to try similar artwork.

Rocio Romero · 23 oct 2015

maquina kit kat

KitKat swaps chocolate bars for 1-minute breaks

KitKat launches a unique street marketing campaign where vending machines reward passersby with a chocolate bar after taking a one-minute break. This creative initiative highlights the brand’s message of enjoying small pauses.

Rocio Romero · 20 oct 2015

Composición de Nikolai Tolstyh con silueta de animal y fondo natural

Making Of Nikolai Tolstyh

Discover how Russian artist Nikolai Tolstyh creates animal shapes using natural textures like leaves and branches. His work, featured on Instagram, blends fauna and nature in unique visual compositions. See the making-of on Nömad’s blog.

Nödo · 19 oct 2015

experimento adweek

Could you draw the logo of your favorite brand?

A UCLA study reveals most people cannot accurately draw their favorite brand's logo from memory. An experiment at Times Square further illustrates how our brain simplifies visual details of familiar logos.

Nödo · 16 oct 2015

branding test

How much do you know about Branding?

Test your branding knowledge with a quiz created by Branzai. A challenge from Nömad for professionals and enthusiasts to evaluate their understanding of brand strategy and marketing.

Rocio Romero · 15 oct 2015

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