Great campaign for the Christmas Lottery commercial
Rocio Romero · 16 nov 2015
The 2015 Christmas Lottery commercial features Justino, an animated character, supported by a digital campaign with social media presence and upcoming street marketing activities.
Today, we can finally see the new Christmas Lottery commercial. Tender, emotional, and fun, as you will see below. However, at Nömad, what particularly caught our attention is the months of work hidden behind the #Justino hashtag.
Focusing the campaign on Justino, an animated character, and the small mannequin factory where he works. The digital marketing agency Leo Burnett Madrid has created a fictional world to attract the attention of internet users. You can follow Justino on Instagram, as well as the El Pilar Mannequin Factory on Facebook.
The truth is, in just a few hours, Justino already has more than 500 followers on Instagram, and the factory, more than 300 fans on Facebook.
As we can see on the website, it seems they will soon be carrying out various street marketing actions that we hope will surprise us.
We leave you with the commercial, which already has almost 8,000 views on YouTube, so you don't miss a detail.