The other side of the banner, a sustainable initiative by Toyota
Rocio Romero · 14 ene 2016
Toyota’s campaign transforms an advertising banner into handmade bags crafted by people with intellectual disabilities, promoting sustainability and social inclusion with Fundación Aprocor.
The latest Toyota campaign focuses on sustainability and solidarity.
The agency Territorio Creativo works for the most important Spanish brands, such as Santander, IKEA, or Spotify. They are the creators of a campaign that is different in the best sense of the word.
From an advertising banner of the brand, they have manufactured bags handmade by members of the Fundación Aprocor, dedicated to the professional insertion of people with intellectual disabilities.
To get one of these bags, visit www.elotroladodelalona.com and collaborate.
We leave you with the campaign spot that explains the action.