A Wave of Holiday Packaging
Rocio Romero · 14 dic 2015
Major brands like Ferrero, Oreo, and Heineken launch limited holiday packaging editions to surprise consumers and build loyalty while preserving product identity during Christmas.
With the arrival of Christmas, all major brands release their special editions with the intention of surprising consumers and building customer loyalty.
Months of work by various agencies finally come to light to wish consumers a happy holiday season without losing the products' identity. Likewise, most of these special editions have a limited lifespan and we will only be able to see them over the coming month and in specific countries.
Today, we want to share some of this attractive packaging with you. What do you think?
The most popular chocolates for the season, marking their 25th anniversary, launch the Grand Ferrero Rocher.
Oreo brings out its colorable holiday packaging.
Although Heineken's approach is more of a merchandising strategy for the US than packaging, we wanted to include it in this post. The Dutch brand has turned its bottles into candles; simple but curious.
From our Digital Marketing Agency, Nömad, we hope you liked it.