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Nödo ·
Print advertising must evolve to keep pace with digital media by fostering customer interaction. Innovative paper ads engage curious audiences beyond traditional samples, reinventing how brands connect with readers.
We know that the digital world is hitting so hard that advertising in press or magazines has to step up. And also achieve customer interaction. That's how it is, reinvent or die.
And we don't mean the typical shampoo or shaving cream samples found in lifestyle magazines.
Look at these paper ads that we at Nömad want to share with you today. They allow for customer interaction, something we love because we hate being considered passive subjects, and it attracts the most curious audience.
Don't know which phone color you like best and don't feel like going to the store? This mobile ad allows you to try the different colors in which the model is sold.
The world's most stress-relieving beer ad. We all love popping bubble wrap.
Want an ice-cold beer? This ad allowed you to tear it off, soak it, wrap it around the beer, and help it cool down in the freezer.
This clothing brand connects the ad with the person's Facebook profile, allowing them to "Like" the brand's fan page.
When opening the magazine, what do we find? Let there be light.
This television network put an LCD screen in the magazine, which was constantly updated with the network's videos and tweets.
We hope you liked it as much as we did.
