Powerade Billboards
Nödo · 7 may 2015
Ogilvy Berlin created interactive Powerade billboards that engage audiences through climbing and punching, making them work until Powerade quenches their thirst.
Outdoor advertising isn't typically known for interacting with its audience. However, the billboards created by Ogilvy Berlin for Powerade are an exception. From climbing to hitting the billboard, this Powerade installation makes you work until Powerade quenches your thirst. The digital marketing agency Nömad would like to highlight this great street marketing campaign.
Well done, Powerade. Well done ;)