Blog / Creativity

The Red Cross plays for a cause

cruz roja

Nödo · 9 abr 2015

The Red Cross installed classic arcade games like Pac-Man at Stockholm's Arlanda Airport to encourage travelers to donate spare change in a fun and creative way.

To raise donations, the Red Cross has installed these arcade machines featuring classics like Pac-Man and Space Invaders. They had the help of the airport owners, Swedavia. On this occasion, they have been placed at Stockholm's Arlanda Airport, so that transit travelers can deposit any spare coins or bills they might have on them into the machine.

Instead of requesting donations in the traditional way, why not let donors have a little fun with these classics? Because it is super creative and fun, we are celebrating this idea today in the studio. What do you think? Anyone would get hooked on this initiative.

Video of the Red Cross initiative