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The official selection of your identity: primary logo, colours and fonts, always at hand for your team and for Nömad.
The essentials
A kit that stays current because the rest of Brand OS uses it every day.
How it works
Extract, choose, define and share.
Capabilities
Only the official identity elements; every other file lives in the Library.
In detail
FAQ
The Kit is the official identity selection: primary logo, colours and fonts. The Library stores every other brand file.
Brand OS
Discover the rest of Brand OS features and how they fit together.
Yes. Pick another asset as the primary logo and the change applies across the app and in new work.
Yes. The Genome reads the visual identity from here and your Brand Manager and team always work with the current version.
Yes. A library link lets external collaborators use the right files without accessing the brand.
The Brand Kit is the short answer to “which one is the right version?”. It gathers the three official elements of your identity, primary logo, colours and fonts, so the team, your Brand Manager and Brand OS always use the same ones.
If your brand already has a website, Nömad can extract logos and colours from it so the Kit never starts empty. From there you choose the primary logo, define the palette and upload the fonts, which detect family and weight automatically.
The primary logo is chosen once and is the same across the app, the native apps and any work that uses it. Colours have defined roles, such as primary, secondary or background, so nobody has to guess which goes where.
Kit files live in the brand Library, which stores everything else: documents, photos, videos or audio. The visual identity section of the Genome reads directly from the Kit, so there are never two versions of the palette or the logo.
