Volvo introduces LifePaint
Nödo · 14 abr 2015
Volvo introduces LifePaint, a reflective spray that makes cyclists visible at night. Easy to apply and remove, it enhances safety by preventing accidents on various surfaces like clothing and bike gear.
Every year in the UK, about 19,000 cyclists are involved in accidents. The car brand Volvo is committed to helping solve this problem. With the new LifePaint, in aerosol format and with light-reflecting properties, it makes the invisible, visible.
Under the slogan “The best way to survive a crash, is not to crash”, Volvo launches the LifePaint campaign, which is stain-free, easily washable, and can be applied to any surface: clothing, shoes, backpacks, bike accessories, wheelchairs, and even dog collars. Below are some of the campaign's graphics and the descriptive and promotional video for LifePaint.
At Nömad, we like to see brands committed to the safety of not just some, but everyone, and that in the face of a real problem, they present creative and inventive solutions. We also celebrate the good design and creativity of the campaign. Congratulations!
Volvo LifePaint
