Dupont: It's what's inside
Nödo ·
Dupont’s campaign "It's what's inside" highlights food quality through creative graphic art by Ars Thanea, revealing the hidden worlds inside everyday foods with remarkable detail.
There has been much talk about Photoshop manipulation. Many talented designers have achieved incredible works of art with their techniques. Such is the case for the brand Dupont. A North American biotechnology company. It has launched its new campaign under the slogan "It's what's inside" to raise awareness about increasing the quality of food products.
Likewise, the agency responsible, Ars Thanea, has executed the work in a super original way. They have created an interplay between common foods and the worlds within them, with an admirable attention to detail. Here are the photos of the graphic art created for the campaign.