Cruzcampo Street Marketing

Nödo · 21 abr 2015
Cruzcampo’s creative street marketing at Seville’s bus stops for the April Fair replaced seats with beer barrels, mimicking a branded bus. The campaign was well received and widely shared on social media.
We came across this street marketing strategy by the brand Cruzcampo for the April Fair. It can be found at various bus stops throughout the city of Seville. They have replaced the seats with beer barrels and the installation mimics a Cruzcampo bus. Their slogan says "See you at the Fair". What do you think?
We love the idea and it seems to have been well-received. Many people have shared photos of the bus stop on social media. We like to see local brands developing great strategies. Congratulations!
Cruzcampo and street marketing

