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Meta launches Meta Advantage, an AI-powered tool designed to help businesses optimize their Christmas and Black Friday campaigns by automating targeting, creative improvements, and audience selection.
Summer is coming to an end, and many brands are already starting to prepare for key dates circled in red on their calendars: Black Friday and Christmas. If you're already planning your strategy for this period, we're bringing you a Meta tool that you might want to use in your next advertising campaign—and surprise, it's based on artificial intelligence.
In addition to the latest news and advances in AI, we'll talk about two brands that have undergone a rebranding (one of them might surprise you) and the first commercial launched into space.
Let's dive into Trends&News!
Meta Advantage is the new tool presented by the tech company, with the aim of helping companies find customers and boost their sales, as well as optimizing advertising campaign spend.
According to Meta, “AI is taking center stage in the advertising industry, with more tools than ever available to marketers, from AI-powered automation tools to early-stage generative AI tools.” Furthermore, Mark Zuckerberg’s company is already looking ahead to the upcoming festive season, so it has created a Christmas guide to help brands and companies apply artificial intelligence tools to their advertising campaigns during Christmas and the holiday season.
⇢You can consult the guide here.
These are the features that the Meta Advantage suite will include:
🛒Shopping campaigns: Automates audience targeting and campaign delivery.
🖌️Creative improvements: Tools to perfect the visual aspects of campaigns.
👥Audience: Automates audience selection for ads.
In the coming weeks, Meta will offer webinars to teach best practices for using AI in advertising.
OpenAI has announced version 3 of DALL-E, its artificial intelligence capable of generating images from text. But its main novelty is that it will now be able to integrate with ChatGPT, which will allow users to generate prompts directly from the chatbot.
In its new update, DALL-E 3 promises better results by better understanding how to compose a scene and the connection between the elements that are part of it. The new version of the AI will be available until October and only for premium users.
⇢You can see all the details here.
Google takes a giant leap with its AI, Bard, and from now on it will allow its integration with all the services in its ecosystem such as Maps, Drive, Docs, or Gmail. This will allow for greater productivity in tasks such as writing an email, searching for documents, or even organizing a trip.
Additionally, Google has announced new features for all languages that were previously only available in English, such as the option to upload images with Google Lens, search for photos in Google Search, or modify the responses generated by the AI.
The graphics resource company is undergoing a rebranding to reinforce its international growth and boost its portfolio of brands, products, and services. It also debuts a new color palette, inspired by Malaga, the home of its offices in Spain.
In the words of Carlos Cantú, CMO of Freepik, “the brand renewal implies a change that goes beyond aesthetics, leading us even to reformulate our mission, which now focuses more on the power of design and speaks to how Freepik helps anyone create great designs much faster, to help them express the power of their ideas.”
At Nömad, we echoed this rebranding on X (formerly Twitter), and we also showed you the details of their color palette.
After 135 years of history, the popular pharmaceutical and health technology company has changed the typeface of its characteristic logo for a more contemporary font. But why give up such a personality-filled logo?
Although it may seem like a mistake at first, what Johnson & Johnson achieves with this change is greater readability and a concept more aligned with its goals of unifying the pharmaceutical and MedTech segments under a single brand, with the aim of strengthening itself and focusing on healthcare.
News trends are a good opportunity for brands to generate impactful actions and achieve virality. This is the case with Carrefour, which, taking advantage of the latest news about the existence of extraterrestrial life, has launched an advertisement into outer space to promote its new savings product. In this way, it has become the first company to broadcast an ad beyond the boundaries of our planet.
“Sooner or later they are going to come. So when they do, they should shop at Carrefour,” states the ad, which has managed to take advantage of the trend with great success.
