Potorro: The canned food brand shaking up social media

This Spanish canned food brand has pulled off a masterclass in wit and humor. Less than two months ago, a new gourmet canned food brand hit the market. Jams, virgin spring salt, artichokes, and baby fava beans, all under a name that injects fun into their products and has made the brand popular among social media users: POTORRO.

And for those of you already thinking the wrong thing: according to the RAE, a 'potorro' is a container used to serve salt. However, the cheeky name has allowed them to play with double meanings in their posts, leading to viral slogans such as, «Feel the flavor of a good Potorro in your mouth» or «Eat a good Potorro!».

Can you imagine what product they are planning to release next? Yes: lupins, or as they are popularly known in Spain, 'chochos'. We can't wait to see the copy they use for that launch.

Without a doubt, the brand has managed to make us laugh here at the studio. And just like us, thousands of users on social media have already become loyal ambassadors for the brand.

Example of a social media revolution with the Potorro canned food brand