This ATM dispenses water to those who need it most
Rocio Romero · 3 nov 2015
In El Suro-El Verde, Cajamarca, walk 3 km for drinking water is a daily challenge. BBVA Continental and Yaqua installed an ATM dispensing water to raise awareness about water's value.
In El Suro-El Verde, Cajamarca, residents must walk 3 km to reach a source of drinking water. For this reason, BBVA Continental and Yaqua have created a social campaign in the area, installing an ATM that dispenses water. The initiative, under the slogan "Where water is the most valuable thing," aims to convey a global message: first, about the value water holds for many regions, and second, about the value of money in our society.
As an act of social awareness, the commercial invites the world to invest in this project with the goal of bringing drinking water to the community.
We leave you with the campaign spot. We hope you like it.
Yaqua alongside our BBVA Continental ATM in El Suro
