The easiest way to manage your brand as a freelancer or SME

Managing a brand when you're a freelancer or have an SME isn't easy.

• Your logo is in some random folder.
• Colors are in another document.
• Posts are improvised every week.
• Proposals get lost in email chains.
• Projects move forward via WhatsApp.
• And the brand strategy, if it even exists, isn't always clear.

And, there is another very common barrier: feeling that working with an advertising agency is complicated, expensive, and for big brands.

Due to budget. Due to timing. Due to processes. Due to not knowing exactly what to ask for. Or because many small businesses need to move fast, without infinite meetings, long quotes, or explanations that start from scratch every time.

Brand OS was created to break down the barriers preventing freelancers and SMEs from working with ad agencies

Would you like to access agency-level services but through an app designed for freelancers and SMEs? Brand OS lets you hold an agency in the palm of your hand.

Brand OS is Nömad's brand operating system. After more than 13 years of managing real brands, we have turned our knowledge, processes, and way of working into a platform designed so that freelancers and SMEs can manage their brand with more control, without depending on a thousand different tools and without starting from scratch every time they need to communicate.

Why your SME needs to manage its brand better

Many SMEs have a great product, good service, and satisfied clients, but it doesn't reflect in their communication.

They post when they can. They change their style based on urgency. They aren't clear on what tone to use. They don't know what content to prioritize. Or they have brand materials scattered across folders, vendors, and old conversations.

In a market where every customer compares, searches, reads, asks, and decides in seconds, consistency matters. A lot.

Brand OS helps you move from improvisation to a clearer, more practical, and more professional management style.

Everything starts in the Dashboard

The Dashboard is the starting point of Brand OS. From there, you can access your brand's main work areas and get a clearer view of everything happening around it.

These are its main areas:

• Social. To create, organize, and plan your brand's social media content based on an internal strategy and 60 inspiration topics that Brand OS generates from your Genoma.

• Projects. To control the actions, campaigns, or work that is underway and know the status of each one.
• Meetings. To access meetings with the Nömad team.
• Store. To access marketing services whenever you need them, without starting from scratch each time. With transparent pricing and just a click away.
• Genoma. The strategic foundation of your brand: who you are, how you position yourself, how you speak, and what direction your communication should take. Your brand's Genoma is extracted by Brand OS itself from 4-5 key questions during the registration process. Do it and you'll be surprised by insights about your brand that even you didn't know!

• Kit. The space to keep your brand assets organized: logo, colors, typography, and other visual resources.

• Files. To easily store and locate documents, creative work, images, proposals, and important materials.
• Settings. To manage the general settings of your brand within the platform.

Why Brand OS is useful for freelancers and SMEs

Many small businesses need a system that helps them organize their brand, understand what they need to communicate, and activate marketing actions with a team of professionals with over 13 years of experience.

• For a freelancer, it is a way to professionalize their communication.
• For an SME, it is a space to align brand, content, projects, and marketing services.
• For an entrepreneur, it is the starting point for building a consistent brand from the beginning.

The difference between having a brand and managing a brand

Having a brand is not just having a logo.

A brand is also how you present yourself, what you say, how you say it, what image you convey, what content you publish, what experience you generate, and, ultimately, what perception you build in the audience's mind.

That's why managing a brand requires much more than making a logo on Canva or ChatGPT and following social media trends. It requires strategy.

Brand OS works with its own algorithm that collects and analyzes information about your brand, and, along with the experience gained from 13+ years as a traditional advertising agency, works on a fully customized strategy for your brand. And by "customized," we mean 100% bespoke, not replicable by the competition.

Your brand, in the palm of your hand

So, if you are a freelancer or have an SME, you probably don't need more folders, more loose documents, or more lost conversations. Just your mobile phone.

Brand OS helps you organize your identity, create strategic content, control projects, and access marketing services from an app 24/7.

An agency in the palm of your hand.