6 Marketing Trends We'll See After the Summer

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6 Marketing Trends We'll See After the Summer

The end of summer and the return to routine bring a change in what people search for and desire. This also affects brands, which are always looking to adapt to satisfy consumer needs and, of course, must keep up with new trends that will set the course for their strategies. Let's see what the keys to the sector will be after the summer:

◼️ Artificial Intelligence: AI has been an emerging trend in 2023 and is expected to continue growing, especially in efficiency, precision, and decision-making.

◼️ Data Analysis: The importance of active listening through data analysis is becoming crucial. Companies will use data-driven technologies to transform information into strategic opportunities.

◼️ Customer Communication: We are seeing a strategic migration from traditional social media toward more private messaging platforms like WhatsApp and Telegram.

◼️ Influencers and Branding: Although influencers will remain relevant, the focus will shift toward branding and brand sponsorship to avoid issues with hidden advertising.

◼️ Digital Advertising: Although it continues to grow, the saturation of video ads could begin to diminish audience attention.

◼️ The Collapse of the Metaverse: Despite the initial enthusiasm, the metaverse is losing relevance due to challenges related to commercial viability and security concerns.

⇢ You can find more information here.

The Latest

Facebook and Instagram will again offer stories and reels in chronological order

Facebook and Instagram will have to display this type of content in chronological order to comply with European regulations.

Until now, both networks positioned their reels and stories according to Meta's recommendation algorithm. However, the European Union requires them to comply with the European Digital Services Act.

Beyond this update, Meta has implemented the following changes on Instagram and Facebook in Europe:

◼️ Transparency in Advertising: Meta has launched an expanded ad library to provide more transparency in the advertising shown on its platforms.

◼️ Recommendation Algorithms: The company will also provide more details to users on how their recommendation algorithms work.

◼️ Protection for Adolescents: New limits have been introduced on how advertisers can target adolescents.

◼️ Reporting Illegal Content: Meta is working on facilitating the process of reporting illegal content and providing more information to users in Europe regarding moderation decisions.

Meta launches its new AI capable of transcribing and translating up to 100 languages

It is called SeamlessM4T, an AI that can recognize, transcribe, and translate up to 100 languages. This multimodal model will allow:

◼️ Text-to-text translation

◼️ Audio-to-text translation

◼️ Audio-to-audio translation

◼️ Audio-to-text transcription in the same language

◼️ Audio synthesis in the same language

To develop this AI, Meta created a dataset called SeamlessAlign with billions of sentences and 4 million hours of voice recordings from the web. Although SeamlessM4T can recognize up to 100 languages, for some tasks, such as text-to-speech and speech-to-speech translations, it provides results in up to 36 languages.

⇢ You can find more details on the Meta AI blog.

Threads launches its web version

Meta has introduced the web version of Threads, a feature that has been highly requested by users from the beginning and which will include all the app's features.

This announcement comes at a time when Meta's new social network has experienced a 70% drop in users. Meanwhile, its use remains restricted in Europe for not complying with the privacy regulations required by the European Union.

The Meme Library

Did you know that the National Library has been storing the most iconic memes on the internet for over 10 years? This renowned institution considers this type of content as part of the country's cultural heritage, a special look at the major events that mark our history.

We have all, at some point, resorted to a meme to refer to certain situations with humor, such as when we were in the middle of the pandemic and current events gave us an image that represented a general feeling...